Bulgari Inked an Agreement with the Haikou

LVMH Moët Hennessy Louis Vuitton’s participation in the sixth edition of the China International Import Expo, the first since COVID-19 restrictions lifted, was a coming together of its key maisons and a team of high-level executives.

Members of the LVMH CIIE delegation include Bernard Arnault’s CIIE representative Ludovic Watine-Arnault, who serves as the general manager for Northern Europe and e-commerce director of EMEA at Christian Dior Couture; Marc-Antoine Jamet, secretary general of LVMH; Andrew Wu, president of LVMH Greater China; Michael Schriver, group president for Louis Vuitton North Asia; Karin Raguin, senior vice president of human resources at LVMH China; Jean-Christophe Babin, chief executive officer of Bulgari, and Laurent Boillot, CEO of Hennessy.

LVMH’s 6,600-square-foot pavilion, inspired by the iconic pyramid entrance at the Louvre, featured dedicated booths for its 13 maisons and brands, including Louis Vuitton, Dior, Fendi, Bulgari, Tag Heuer, Tiffany & Co., Chaumet, Guerlain, Hennessy, Cha Ling and Sephora. Celine and Loewe joined the expo for the first time.

For Bulgari’s Babin, offering a fresh take on cultural exchanges through the arts is a key message he wants to promote during CIIE. “In the future, it is art that will bind people from different cultures, sensibilities and nations together more than anything else,” Babin said. “Art is the ultimate expression of human genius, and being a jeweler, we are crafting art.”

To pave the way for deeper business ties, Bulgari inked an agreement with the Haikou Comprehensive Bonded Zone Management Committee on Monday that will integrate the jeweler’s travel retail supply chain and customer service center into the Hainan Free Trade Port, which has become a duty-free shopping mecca for luxury players at the southern tip of China.