The local fire rescue brigade in Baoting Li and Miao Autonomous County in the province received an emergency call reporting that 25 hikers were trapped near Maohui village in Shiling town, within the Diaoluoshan forest area of the park.

After a night of intense search and rescue, as of 8:30 am on Sunday, 24 of the trapped individuals had been successfully transferred to the rescue command center. Two injured individuals were sent overnight to a local hospital for treatment.

One 45-year-old woman who had fallen and had been critically injured was confirmed dead. She died from intracranial hemorrhage and internal organ bleeding caused by the fall.

This group was organized spontaneously through an online group and entered the Diaoluoshan forest area by foot from Diaoluoshan township in Qiongzhong Li and Miao Autonomous county.

They became trapped due to the complex terrain and poor communication signals.

Among the surviving 24 people, 23 have returned to Haikou, the capital city of Hainan provinc , one person is being treated for a transverse lumbar process fracture at the county hospital, with stable vital signs. As of time of reporting, the on-site rescue operation has concluded.

Some netizens suggested on Chinese X-like platform Weibo that such unprofessional outdoor activities should be halted. “Please have some respect for nature,” one netizen wrote.

Hubei fire department also reminded on Weibo on Monday that when hiking and exploring the wilderness, be aware that survival conditions can be harsh. “Always pay attention to changes in the surrounding environment and your personal health condition while climbing. Do not take unnecessary risks and know your limits,” it said in a post.

Coconut Palm debuted their male models on Women’s Day during their daily livestreams on short-video platform Douyin, the Chinese version of TikTok. Dressed in black shorts and tank tops, the men flaunted their abs and muscles while selling products.

A product of the island province of Hainan, Coconut Palm is so popular that it has been served at state banquets. But the brand’s advertisements that tout the coconut milk’s ability to give women large breasts and fair skin have frequently touted controversy, with local authorities in 2019 saying Coconut Palm was “suspected of false and vulgar advertising.”

The motive behind Coconut Palm bringing male models on board is unclear, and Sixth Tone’s phone calls to the company Monday went unanswered.

A video clip shows male models presenting the products of Coconut Palm Group. From Douyin

Videos of the men posing together with female models during Coconut Palm’s livestreams have since gone viral and are still dominating discussions on major social platforms like Xiaohongshu and Weibo. Many viewers even commented about what the men should do and wear during the next livestreaming sessions — some suggested they should shave their legs, while others recommended having them in suits.

“The brand is promoting equality as it really objectifies everyone equally,” a user on lifestyle platform Xiaohongshu wrote.

As Coconut Palm’s recent campaign went viral, the brand appears to be capitalizing on the interest. During the past few nightly livestreams on Douyin, the host also asked the audience to take screenshots or record the male models taking off their shirts, though didn’t say why.

But Coconut Palm hasn’t completely gotten rid of their female models — dubbed the “four beauties” — and still shows them dressed in tight clothing during their livestreams. Douyin, which even limitswomen from advertising lingerie, resulting in men taking up that role, has suspended the brand’s livestreams several times over “vulgarity.”

A video clip shows female models presenting the products of Coconut Palm Group. From Douyin

Domestic media reported that Coconut Palm’s recruitment of male models is a shift in its promotion strategy, though the brand still seems to invest heavily on appearance. The male models were required to be over 5 feet, 9 inches tall and have abs.

Meanwhile, Coconut Palm’s male models haven’t been entirely successful in helping boost the company’s image or sales. According to Chanmama, Douyin’s e-commerce data analysis platform, sales for the coconut milk were below 1,000 yuan ($145) when the male models made their debut on March 8, with about 100,000 viewers joining the livestream that night, compared to the “four beauties” who racked in more orders before the men joined.

“Their drinks do taste good,” one Weibo comment said. “But I feel embarrassed to buy the products considering their packaging and ads.”

Gibbon mascots Yuanyuan and Xiaoxiao are going mechanical.

Marking the Hainan Expo’s third edition, organizers on Friday unveiled their new look, combining concepts of high-tech, advanced manufacturing and local culture.

Last year, their outfits were inspired by rice researchers, divers and astronauts.

LIU RUTAO Deputy Director, Hainan Provincial Bureau of International Economic Development “The introduction of high-tech elements such as metal gears, batteries and screens on the outfit implies that technology is the driving force behind industrial development.”

Merchandise based on the mascots will also be available for purchase during the expo. The goal of these peripheral products is to promote the conservation of gibbons.

The province is home to 36 Hainan gibbons. They are endemic to the island and one of the rarest primates in the world, as well as the most endangered gibbon.

CHEN XIAOYUN Vice President, POP MART “We collaborated with the Hainan Expo to launch a gift badge box with the updated image of the mascots. We hope to make the souvenir one of the most well-liked presents at this year’s event.”

As of March 2, a total of 57 brands from close to 20 reputable domestic and international companies have confirmed the debut of 68 products at the expo. These include high-end cuisine, electronics, jewelry, cosmetics, and fragrances. Lin Wo, Sansha Satellite TV for CGTN.